Featured Strategy: Tripadvisor Marketing - Sachin Parmar

A strategy interview with Sachin Parmar of Graphic Kitchen.

Your bio…

Hi, I'm Sachin Parmar, founder of Graphic Kitchen, a creative digital agency that specialises in enhancing online visibility for businesses, especially in the hospitality sector. I started as a freelance designer and expanded my practice into a fully-fledged agency that crafts bespoke digital strategies.

Over the years, I've worked with restaurants, hotels, and food brands to optimise their online presence, driving increased customer engagement and revenue.

Who will this strategy help?

This strategy benefits hospitality businesses aiming to enhance their online reputation. Although rooted in the hospitality sector, the principles can be adapted to other industries seeking to improve their online customer reviews. Owners, managers, or anyone handling digital marketing will find it helpful.

What kind of costs are involved in making the strategy work?

Costs primarily include time and resources for initial assessment, content development, and active review management.

There may also be expenses related to improving visuals, customer engagement tools, or training staff to encourage positive reviews. Investing in expertise or workshops like The TripAdvisor Guru can significantly amplify the strategy's effectiveness.

How did you come up with your strategy?

The strategy was developed after recognising the critical role of customer reviews in influencing dining choices. With growing competition and the increasing reliance on review platforms, we needed a solution that could quickly elevate businesses in the rankings.

By analysing high-performing listings and conducting audits, we distilled our approach into actionable tactics that solve common visibility challenges.

Please detail your strategy…

• Optimising a TripAdvisor Listing: Enhancing the profile involves using compelling visuals, well-crafted descriptions, and highlighting unique selling points. A consistent branding approach helps distinguish your listing.

• Gaining More Positive Reviews: Implementing subtle strategies like post-meal review reminders or incentivising staff to deliver exceptional service can organically improve the number of positive reviews.

• Winning the TripAdvisor Traveller's Choice Award: Meeting award criteria involves maintaining consistent review quality, active engagement, and a high volume of positive feedback.

• Replying to TripAdvisor Reviews: Respond thoughtfully to all reviews. Address negative feedback proactively to show concern and transparency, while reinforcing positive sentiments to build rapport.

How do you use the strategy in your business?

We tailor these principles to individual clients through audits, workshops, and continuous support. By aligning our strategies with their unique strengths and customer base, we've helped several clients climb the ranks and receive recognition through awards.

How successful has it been for you?

Clients we've worked with have seen up to a 20% revenue increase within six months, with some achieving top rankings within four months. It has transformed their online reputation, leading to greater customer loyalty and increased bookings.

Are there any drawbacks or limitations?

A challenge is the time required to see significant results and maintain them. Businesses must invest in consistent effort and allocate resources to keep improving. Furthermore, the strategy isn't a quick fix for deeper operational issues.

Where can we find out more about you and your company?

Visit our website at graphickitchen.co.uk  or follow us on LinkedIn and Instagram @GraphicKitchen. Interested in workshops? The TripAdvisor Guru program by Graphic Kitchen, featuring Sanj Naha is a comprehensive way to dive deeper. Book a session to discover how to improve your TripAdvisor performance.

Tripadvisor: https://tripadvisor.graphickitchen.co.uk/