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NV#2 | Kevin Bacon. Cowboys. Google Maps. Goop.
Covering lead generation and capturing methods used by the pros, GA4 woes, a quick introduction to an AI image combining tool, interactive images for ecommerce stores, and a micro niche website in our Unicorns series.
Mark Byrne
April 05, 2024
It’s been a lot of fun creating the first couple of editions of New Vertical. This edition is packed with all manner of tips and strategies, and also includes some rather beautiful photos of yours truly. If I had to pick one thing you should read right away, it would be the Lead Generation method for scraping Google Maps. If you’re in B2B, this will be a game changer for you.
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Table of Contents
Strategy Interview: Jonathan Boshoff
Mega EEAT Analysis for improved rankings and traffic of any page
Meet Jonathan Boshoff, an AI SEO Consultant who works with marketing teams of 7-8 figure companies and the occasional multi-billion dollar international giant. Jonathan shares his Mega EEAT Analysis strategy to help you increase your traffic and rankings from SEO.
Lead Generation
Scrape prospects from Google Maps for free.
If you deal B2B, one of the best places to start generating a prospect list is, of course, Google Maps and Google My Business (GMB) profiles.
Now, if you or your team are manually ‘scraping’ these prospects, you know how time consuming it is. There are some cheap and expensive scraping tools always popping up on AppSumo, but you can do this yourself for free. If you’ve got a spare afternoon, then you can start finding thousands of prospects for your outreach - all at zero cost.
Mike Powers is a developer who loves automation, AI and giving valuable stuff away. In the video below, Mike shows how he built a fully functioning Google Maps and GMB profile scraper, and how you can do the same.
Mike Powers - Scrape UNLIMITED Leads From Google Maps for FREE
All you need to do is input a Google Maps search URL and click go. You’ll scrape information like Company Name, Rating, Number of Reviews, Category, Address, Phone number, and the company’s Website.
Mike has packaged this script up and made it available on Gumroad, but if the idea of putting together this code feels like it might burn a hole right through your temporal lobe, don’t worry. Mike also links to his awesome little app on Apify. This means you can use the scraper in your browser for free (there’s a nominal cost after a free usage period).
Lead Generation
Identify B2B leads browsing your website in real time
Here’s a website integration that’s perfect for adding warm leads to your pipeline. Leadfeeder enables you to identify the visitors on your website and get their contact information - all in one place.
Leadfeeder tells you which companies are currently browsing your website and interested in your products or services, even if the employees are working from home. These qualify as warm leads (because they’re looking at your stuff!) so you can see exactly what they are looking for and engage with them at the right time.
We’ve tried a few of these tools in the past, and always been left wanting. Most apps like this rely on stale databases, but Leadfeeder do a good job of keeping it fresh and up to date. The technology behind Leadfeeder and similar products is fairly straightforward. Using the IP address of the visitor, the website integration performs a lookup on a database and provides you with the contact details of decision-makers and key employees at the company.
Leadfeeder’s databases are pretty robust (GDPR & ISO certified), and one of the largest we’ve seen:
Leadfeeder Databases
Pricing is within the budget of just about everyone, and there’s a free trial available. This will identify up to 100 companies, but you won’t be able to grab their contact details. To do that you’ll need to sign up for a paid subscription starting at €99 per month for unlimited company reveals and the ability to grab 25 contact details. This works out at under €4 per lead, which is great value in the B2B sphere for warm prospects!
Business Development
Degrees of Separation
I (Mark) was once the “web designer and web development guy” for a used car salesman. I was young, impressionable, and was certainly green in the business world.
An artist’s impression of a young Mark
The role itself didn’t lead to many learning opportunities in my digital career, but I sure did learn a lot about good (and bad) business practice. I remember one of the employees running round and changing the prices on certain cars when they saw a nice car pulling into the lot. This would usually mean they were in the market for a “cheap first car” for their son or daughter who’d just got their license. An extra hundred would be added to these types of cars (at the back of the lot and out of sight from the unsuspecting customer).